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Better cross-selling & up-selling

1. Send-and-Win Promotions

  • Multi-channel promotions using barcodes, coupons, cash register tickets, unique codes on packaging, stickers or other proof of purchase
  • Featured channels: SMS, Web, PO boxes, Retail boxes, Email, Infoline. We integrate these channels into a single database
  • A wide range of mechanics for winning: instant prizes, lucky draw prizes, prizes for first participants


2. Up-selling and cross-selling by phone, email or SMS

We implement up-selling (to superior service) and cross-selling (to other products of the same company/ brand) programs that are based on careful and attentive segmentation and targeting and on channel optimization in order to obtain the desired results.

We use the client’s own database in a concerted way - from our experience the existing database delivers in average 5 times better results than using a third party database.

All these channels are integrated in order to obtain a consolidated pool of hot leads!


3. Profile-based letterbox marketing

Interest groups are segmented using our geo-demographic data, income data and preferences of the individuals. All these valuable information is used for increasing the Return on Investment of door-to-door and hand-to-hand projects.


  • Database services
  • Letterbox marketing
  • Call center

Current issue

October 2011


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  • By programmTrend of tomorrow

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